Silicon Valley Fashion Week

Silicon Valley Fashion Week
The work of designer Mikaela Holmes

you think Silicon Valley fashion consists entirely of hoodies, sneakers, and the occasional black turtleneck, the tech capital of the world is setting out to prove you wrong with a new Silicon Valley Fashion Week? coming to San Francisco this May. Yes, that question mark is intentional. The name and concept were thought up by Chris Lindland, the founder and CEO of Betabrand, a San Francisco-based crowdfunding app for fashion that is hosting the event. The three-day tech-meets-fashion extravaganza will take place May 12-14 at The Chapel on Valencia Street in San Francisco, right in the heart of the Mission District. “Now and then I encounter fashion shows here and most of them seem to be—I’ll gently say, they’re a little bit like knockoffs of New York,” said Lindland. “And they’re not focused on what San Francisco is so great at, which is specifically technology.”
Silicon Valley Fashion Week
Testing the drones

Unlike the schedule for New York, Milan, Paris, or London, each night in San Francisco will center around a different theme—first comes movement and lighting. “It’s drawing inspiration from the festival world, LED-enabled clothing. If you take a look somewhere like Burning Man, you’ll see some of the most amazing fashion you’ll ever find,” Lindland said. One example Lindland described was “flashback clothing” made entirely from reflective materials, saying of the designs, “They’re actually amazing nightlife-wear.” The following night will focus on wearables in the same vein as the Apple Watch, and closing night will feature items from crowdfunded fashion designers.

Lindland noted that San Francisco is known as a fashion “backwater” when it shouldn’t be—the West Coast city is home to many classic American brands like Levi’s and Gap. “It may sound awkward that Silicon Valley is having fashion week, but the reality is that wearables are very much affecting people’s identity,” Lindland added. But if you’re looking for a ticket, you might be out of luck—Betabrand Silicon Valley Fashion Week? sold out in just a matter of days.



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